Monday, October 1, 2007

Yahoo! Search Engine Optimization

Jerry Yang and David Filo were graduate students at Stanford University in January of 1994 when they created a website that they called "Jerry's Guide to the World Wide Web," a directory that organized other web sites into a hierarchy. Four months later Yang and Filo renamed the search engine Yahoo! after a word used by Jonathan Swift in Gulliver's Travels. Swift's definition of Yahoo! was "rude, unsophisticated, uncouth."

At the end of 1994, approximately twelve months after its creation, Yang and Filo had over one million hits on their fledgling search engine. Understanding that they had designed something that could enjoy potential business success Filo and Yang incorporated Yahoo! early in March of 1995, fourteen months after its inception. Because the name Yahoo was already the brand name of other enterprises, human propelled watercraft, barbecue sauce, and knives, Yang and Filo were forced to add the exclamation point in order to trademark the name. Yahoo! had it first public offering on April 12, 1996. Two point six million shares of Yahoo! were sold at thirteen dollars a piece, earning a total of thirty-three point eight million dollars.

By the late 1990's Yahoo! and several other internet communications company's diversified into web portals.

In the late 1990's Yahoo! also started buying out other companies such as eGroups and GeoCities. Because Yahoo! had a reputation for changing terms of service when purchasing companies most of the buy outs were wrought with controversy.

Although it stocks fell to an all time lo, Yahoo! was able to survive the dot.com bubble burst. In order to help rebuild itself, Yahoo! started forming partnerships with telecommunication companies and internet providers, these alliances led to the creation of content rich broadband services that actively competed with AOL.

With their eye on the future, the powers in charge at Yahoo! are working on creating Yahoo!Next, a concept similar to Google Labs that contains forums that provide places for Yahoo! users to leave feedback that will hopefully assist in the development of future Yahoo! enterprises and technologies.

Like most successful companies Yahoo! is constantly working to improve and expand. Yahoo! currently provides its customers with a smorgasbord of internet services that cater o most online activities. These services include Yahoo! Mail, Yahoo! Groups, Yahoo! Maps and Driving Directions, and Yahoo! Messenger. While Google holds the top spot in search engines Yahoo! is standing strong in second place. Yahoo! competes against Yahoo! by offering its customers vertical search services such as, Yahoo! Image, Yahoo! Local, Yahoo! Shopping Search, Yahoo! Video, and Yahoo! News. Yahoo! is proud to boast the largest, most successful e-mail service in the world.

User generated content products such as Yahoo! Personals, Yahoo! Photos, Yahoo! 360, and Flicker offer Yahoo!'s customer's social networking services.

Yahoo! Shopping, Yahoo! Merchant Solutions, Yahoo! Store, Yahoo! Web Hosting, Yahoo! Domains, and Yahoo! Business Email are services Yahoo! provides to small business owners that allows them to develop their own online business using Yahoo!'s tools.

In March of 2004 Yahoo! launched a paid inclusion program that guaranteed commercial websites listings on Yahoo! search engines for a fee. While the paid inclusions were lucrative for Yahoo!, they where unpopular with the online marketing world. Business owners didn't want to pay the internet mogul for search engine optimization. Paid inclusion simply guaranteed that the businesses websites would be ranked; it didn't guarantee that it would be ranked in the first two pages.
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By: Li Ming Wong

Uncover The Brutally Effective SEO Software That "Average Joes and Janes" Are Using To - Quickly and Easily Blow Up Their Bank Accounts, Explode Their Traffic, and Triple Their Sales - With Little Or No Extra Work... Effective SEO Software.

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Travelling In Luxury V-one Aviation Air Charter

Promotions and incentives companies are constantly being asked to organise events and travel in all corners of the globe. With this comes a whole range of potential problems: delayed planes, potential security risks, late passengers, not to mention the headaches that go with arranging the details with the airline in the first place.

There is an alternative but it is one that is often thought of as too expensive and only used as a last resort. Chartering an aircraft is not as expensive as you might think. Once the numbers hit around 40 then it becomes an affordable luxury that will have clients and their guests travelling in true style. Each event will be different and each client will have different requirements but there is very little that cannot be achieved when you charter an aircraft.

From a cost point of view it will largely depend on the number of people you want to move, where you want to travel from and to. To give you an idea of the type of costs involved here are two common examples:
Transporting 40 people from London City to Geneva
Cost of chartering an aircraft is 19,000 and travel time is 2 hours and 20 minutes each way including check in time.
Cost of a scheduled flight is 17,000 but the travel time is 6 hours and 35 minutes on the way out and 5 hours and 20 minutes on the way back.

Transporting 40 people from Manchester to Kerry in Ireland
Cost of chartering an aircraft is 12,500 and travel time is 1 hour and 40 minutes each way.
Cost of a scheduled flight is 29,000 and the travel time is 6 hours and five minutes on the way out and 7 hours and 30 minutes on the return journey.

When it comes to the wow factor, imagine your clients arriving at the airport only 30 minutes before the flight is due to leave to see a plane on the tarmac carrying their logo. Inside the aircraft, all the headrests are carrying the same logo and a menu specific to your request has been organised. The airline staff also wear uniforms carrying your clients logo and they have been briefed to know about the reason for the flight. You can also travel with them to ensure a smooth ride is had by all.

This is the type of service you can expect when you hand the management of the project over to a charter company, such as V-One. Companies like this will handle the whole project from start to finish, keeping you informed of all decisions in real time and providing you with a flight manual which even gives detail of alternative airports should your destination need to be changed for any reason.

In terms of safety there is no better way to fly than by chartered aircraft. The only luggage on board belongs to your party. Check in time is much shorter only 30 minutes rather than the standard two hours. And there is no risk of anybody getting left behind as the flight can wait for late arrivals, unlike a scheduled airline.

If organising an event abroad using air travel is a headache then V-One Aviation is the headache tablet that will take away the pain.
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By: V-One Aviation Air Charter

www.v1fly.com/01-07-06-V-One-012charter-v-scheduled.htm www.v1fly.com

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How To Find Discounted Airfares Online

A number of airlines, travel agents are travel sites are offering discounted airfares. One many get confused as to which is the best one. Well you should have some time and patience so find that. Of course you should have the skills to search on the net also.

Airfares form a major part of anyone's vacation budget. Hence the discounted airfares are really helpful. The easiest way to get discounted airfare is to make the booking in advance. However there are some other ways also which are given below.

First of all you should search on the airlines sites. You will most probably get some discounts if you purchase the ticket from their sites. However they may not be the best discounts available. So before you start searching for the best discounted airfare just have a look at the airlines sites and note down the discounted rate offered by them.

You can get the best available airfare by logging onto sites like Sidestep.com or Kayak.com. These sites search the internet and display the best available option. So you don't need to visit each site individually to know about the best fares.

Some big sites like Travelocity.com have closed their database for the search engines so that they don't loose much of their traffic. So if you want to know about their discounted rates, you need to visit some other travel sites like Orbitz or Expedia.

In case you have some time left for your trip, you should make it a point to check the internet regularly. Check the different sites at random hours say make one check at 8 in the morning, then 4 in the evening and lastly 10 in the night. You may be able to get great discounted offers this way. You need to have some luck to avail these discounted airfares because they are old out very quickly.

It is often a hard task to track of all the various discounts that you can find and take advantage of. You need constantly search a lot of airline travel websites on the Internet or keep very close contacts with your travel agents. Sometimes, go with your travel agents is the better choice, as they have good access to all available discounts and airlines with discounted rates on most flights they are offering. They also may have access to offers that may not be given to the general public.

You can also go for the flexible fare searches especially when your dates are not confirmed. You can book your tickets for the day on which the rates are the lowest.

You can travel during the off-season or book well in advance to get the discounted rates. You are sure to get big discounts this way!
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By: George Wood

George Wood is an accomplished author who has published a variety of fascinating articles about airfares & travel on a shoestring budget. Check out his airfare website that the airlines DON'T want you to see. Stop the big airline companies from fleecing you of your hard earned money, and discover discount airfare to wherever your imagination takes you!

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